| We at Alef take pride and joy in helping you build the perfect gift for any occasion | Our goals at Alef are to feature global brands by both well known and emerging designers, many of which are introduced to the region for the first time |
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| With our high attention to detail we aspire to create a memorable shopping experience for you and your children |
Alef, the first letter of the Arabic alphabet symbolizes beginnings, it signifies diversity with its different shapes and uses, and it surely represents the beauty of our language.
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