| Seera is determined to be at the forefront of these positive developments, with the ultimate purpose of opening up the opportunity of travel for all, by connecting cultures | The five-month intensive programme, in partnership with industry giants such as Google, Twitter, Amadeus and Udacity, gives young Arab nationals the tools to strive for their own success in the new economy |
|---|---|
| Seera as a new identity will help fuel our growth, accelerate our progress and give every employee, stakeholder and every traveller we engage with the opportunity to go further with us | To foster understanding amongst strangers, to connect and broaden minds, to breed tolerance and to accelerate learning for us all |
Providing technology powered travel services for consumers, businesses, government partners and religious pilgrims, Seera provides the opportunity to travel in the Kingdom, across the region, and beyond, like never before.
22| Change reflects the evolving business, the new portfolio structure and the big plans company has for the region | |
|---|---|
| " He added: "Our opportunity now is to recognise the inherent power of travel to take us all further | A balanced portfolio of brands across six verticals within the travel and tourism industry positions Seera as a significant contributor to the growth of the domestic, inbound and outbound tourism economies of the Kingdom of Saudi Arabia and a best-in-class business partner in unlocking the opportunities in the region |
—ENDS— About Seera Seera formerly Al Tayyar Travel Group is the most knowledgeable, accomplished and diverse provider of travel services in the Middle East and North Africa region.
| The new brand name and its logo, symbolising the voyage of a traveller around the world, serves as a reflection of the corporate journey the company has embarked on | Harnessing decades of industry leadership and expertise, Seera brings 40 years worth of travel knowledge to the digital sphere |
|---|---|
| With the Vision 2030 agenda as a driving force, Saudi Arabia is undergoing an economic and social transformation, with the tourism sector set to be a key beneficiary | As the clear technology leader in the regional travel space, Seera also leads in understanding KSA and regional travel needs and the group will continue to invest in its personalised offerings, state-of-the-art technology and key strategic partnerships |